The Oklahoma State Fair is known for fried favorites and creative food combinations, but for many local vendors it is also a business accelerator. Each September, small businesses from across the state set up at OKC Fair Park, testing new products, growing their brands and meeting customers who return year after year. Below are some of the featured local businesses at the 2025 Oklahoma State Fair.
Wondervan Pops, founded by an Oklahoma resident with a focus on natural flavors, is debuting Straight Butter—cookie butter ice cream dipped in chocolate, topped with Biscoff cookies and drizzled with white chocolate. The business started with a single idea inspired by cocktail infusions and now operates two vans around the metro.
Granny’s Cheesecake & More, a fair staple, built its name on inventive desserts and now pushes the limits with items such as the Maple Cheesecake Bacon Burger—a beef patty stacked with bacon, a slice of cheesecake and maple sauce inside a bun. They also serve Dubai Strawberries in a Cup, with layers of strawberries, pistachio cream and kadaifi dough.
At Cutie Pies Concession, innovation takes the form of desserts with a twist. Its Caramel Popcorn Pie, which won “The FAIRest of Them All” competition this year, blends pie filling with caramel popcorn and whipped cream. The food truck has turned fair success into year-round demand across Oklahoma.
Other businesses use the event to showcase flavors rooted in global traditions. Yum Yum Bites, an OKC food truck, offers Viet Sausage on Sugarcane, a savory-sweet dish. Turkish Delights brings doner sandwiches and baklava to the fairgrounds, introducing more visitors to Turkish cuisine.
Mission Monk’s Oklahoma Steak Bistro, led by chefs from St. Gregory’s Abbey in Shawnee, is introducing premium, grass-raised beef to thousands of new customers at the Fair.
Fairgoers also find homegrown staples such as Swain’s Pizza On-A-Stick, known for its Pickle Bacon Ranch Pizza, and FryDay Concessions, which tops a glazed donut with fried chicken, pickles and hot sauce. Barbecue fans can line up for Bad Boys BBQ, serving Birria Street Corn topped with slow-cooked beef, while long-time favorites including Oklahoma Roast Corn and Poppin’ Okies keep crowds coming back.
For vendors, the payoff is more than sales. The exposure can lead to catering jobs, food truck bookings or storefronts. For fairgoers, it means every visit brings something new and a chance to support local businesses while enjoying one of Oklahoma’s most popular traditions.
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